Design Research: Bringing comfort to family travel.
Overview:
With an estimate of 2.7M airline passengers flying everyday, travelers experience different types of discomfort. After research and ideation, I aim to explore ways to provide support and comfort to family travel.
Research was done 2019.
Problem
Crying babies during flights are never welcomed - Family friendly spaces/options are limited in both the airport and the airplane. Family travel’s pain points are not relieved.
Opportunity
Before Flights: Airports providing kids play area or family room.
During flights: Airlines giving out ‘kid’s goodie bag’ that can help occupying the small kids.
Design Research
Research
What I learned
I started my research with a broader topic - ‘travel’ in mind, yet after several rounds of research and ideation I was able to narrow down my research to family travel and identify its problems and opportunities. I learned that Design Research takes time and lots of ideation in order to find the right proposals/solutions needed.