Marketing Strategy - bRE
Overview:
BRE is a small Asian-owned beauty salon located in London. Impacted by the pandemic, BRE needs realistic & feasible marketing strategies to raise brand awareness & attract more new customers once the UK lifts its lockdown policy.
Problem:
A lack of diverse and consistent clientele all year round.
Sub problem:
How might we attract more local customers through online & offline marketing?
proposal:
Creating a community online via Instagram and RED to disseminate BRE skincare treatments and incentivize customers whilst highlighting affordability.
