LESS TIME PLANNING = MORE TIME TRAVELING
AWAY- Brand Strategy
Overview:
Presenting brand strategy for AWAY by identifying problems & opportunities within the industry. Introducing an extension of AWAY- ‘AWAY & BACK’. Aiming to extend the modern connectivity to a broader range of generations.
Problem
AWAY exists in the age of connectivity, but it’s easy for a young, hip brand to overlook a generation not privy to the modern digital landscape.
Proposition
AWAY & BACK is an all-encompassing platform for managing travel itineraries that will simplify the travel experience and reconnect an overlooked generation to the people and places that matter to them.
Strategy Proposal
Design Thinking
Persona
Opportunity
Journey Map
Moodboard
Pivotal Moments
Value Pyramid
Research
What I learned
Proposing brand strategies in a team setting could sometimes become overwhelming due to countless number of ideas offered by each team member. However, throughout our research & development and good communication, we were able to narrow down ideas and collaboratively work towards one goal.