Black Business Space - Business Pitch — Zhoumin Li

Creating a community for Black Business Owners

Overview:

With the lack of economic wealth being circled back within the black community. BBS allows customers and businesses to support and provide for their communities through uplifting minority groups and their craft.

*This project was created 2018.

Problem

Lack of information and resources online for people to find black owned businesses.

Proposition

Creating a community that highlights black business owners.

Design Thinking

Business Model Canvas — Business Model Canvas

Persona — Persona

Market Size Projection 2018 — Market Size Projection 2018

Research

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What I learned

My team faced challenges strategizing ways to monetize our idea as well as visualizing financial predictions to present to our ‘investors’. With the guidance of our entrepreneurship professor, I learned the importance of developing a good financial strategies when pitching for any business ideas.

L'Oreal: Essie - Marketing Strategy

AWAY - Brand Strategy