Crafted and published copy for Grey’s high‑profile corporate announcements across its owned media channels (Instagram, LinkedIn, Grey.com). These included leadership updates, executive appointments, business wins, and major industry recognitions. Each piece was carefully crafted to reflect Grey’s brand voice while staying engaging and relevant for a broad audience.

In addition to copywriting, I designed supporting visuals for select announcements, maintaining Grey’s brand guidelines while optimising layouts for each platform. This included choosing appropriate imagery, applying brand colours and typography, and ensuring visual consistency across social and web formats.

Process:

• Craft platform‑specific copy tailored to tone and audience.

• Create accompanying visuals when required, aligned with Grey’s brand identity.

Examples & Results:

• Grey NY CEO Announcement – 19% Engagement Rate | 18% CTR

• Grey London CEO Announcement – 14% Engagement Rate | 10% CTR

• Cannes Jury Announcement – 12% Engagement Rate | 10% CTR

Skills: Leadership Communications | Copywriting | Tone Adaptation | Hashtag Strategy | Scheduling | Publishing