Led end-to-end content publication and updates for Grey.com, the agency’s owned global website. Partnered with the Global Chief Communications Officer and leadership teams to increase both the frequency and quality of updates, ensuring the site reflected Grey’s latest work, news, and cultural initiatives.

Process & Execution:

• Planned and published new case studies, news articles, and culture features.

• Maintained brand consistency in layout, tone, and design across all pages.

• Coordinated with multiple stakeholders to source, edit, and approve content quickly.

Impact:

• 100+ new pages published in 12 months

• Boosted Monthly Active Users to 6,400

• Page views increased 24% year-on-year

Skills: Web Content Management | Editorial Planning | Copywriting | Brand Voice Alignment | Cross-Team Collaboration