Spearheaded end-to-end social media coverage across Grey’s global Instagram and LinkedIn channels during Cannes Lions 2025. Coordinated closely with leadership and creative teams to ensure timely, high-volume, high-impact coverage during the event week.
Published 165 posts in just seven days, including 14 in‑feed posts and 151 stories, delivering consistent and engaging content throughout Cannes Lions.

Process & Execution:

• Co‑designed bespoke award template with Grey’s design team for social posts, ensuring visual alignment with campaign aesthetics and brand guidelines.

• Coordinated content planning across multiple creative and leadership teams.

• Created event-specific copy, aligned with Grey’s brand voice.

• Scheduled posts to hit peak engagement windows, paired with active community management during live events.

Results:

• 237K+ total impressions during event week

• Best-performing post: 10K impressions | 6.3% engagement rate | 3.8% CTR

Skills:

Event Coverage | Cross-Team Coordination | Content Planning | Copywriting | Scheduling | Publishing | Community Management