Led copy adaptation and publication for Grey’s global social channels (Instagram, LinkedIn) and Grey.com as part of the Claustrobars campaign, originally developed by Grey’s creative team for a client brand. Adapted tone for channel-specific audiences, selected hashtags, and ensured strict alignment with Grey’s brand voice.

Innovation:
Built an AI-powered copy assistant based on Grey’s past social posts to draft platform-ready copy. This reduced turnaround time for drafts by 50% while maintaining voice consistency and quality.

Results:

• 19% engagement rate

• 16% CTR

Skills:

Copywriting | Tone Adaptation | Hashtag Strategy | Scheduling | Publishing | AI Workflow Design | Brand Voice Alignment