Managed the launch publication for the Branded Shadows campaign across Grey’s global social channels (Instagram, LinkedIn) and Grey.com. Adapted global creative assets from the campaign for platform-specific relevance, refined copy tone for audiences, and coordinated timing for a unified release across all Grey-owned platforms.

Process & Execution:

• Tailored copy for platform-specific audiences while maintaining global brand voice.

• Coordinated social and web scheduling for alignment on the launch day.

• Monitored initial audience engagement and asset performance post-launch.

Results:

• 33K total impressions

• 13% engagement rate on LinkedIn

• 11% CTR

Skills:

Copywriting | Tone Adaptation | Cross-Channel Coordination | Scheduling | Brand Voice Alignment